Social Assets
16:9, 9:16 and 4:5 formats for social channels.
Our mission
We help independent vet clinics improve their customers' experience while reducing the inevitable burden of regulation. Our free tools let you publish prices, create policies, disclose ownership, and manage your public information from one place — in under an hour.
Why claim your clinic?
Right now your profile relies on public data that drifts out of date. Claiming takes two minutes, verifies you as the owner, and unlocks the compliance wizard — so you can publish accurate prices, generate policies, and fix gaps before they cost you trust with pet owners.
Compliance
The CMA has set the direction. This checklist helps independent practices move quickly, stay transparent, and reduce operational burden.
9 of 9 key requirements covered
Comprehensive public price lists
Structured price feeds for comparison tools
Ownership disclosure across channels
Prescription fee cap visibility
Pet plan breakdowns
Opening hours sync
Cremation pricing clarity
Written estimates over threshold
Transparent complaints process
What You Get — Free
Every tool you need to get compliant is included at no cost. Claim your clinic to unlock the full wizard.
Starter
Compliance Audit
Get a clear, jargon-free assessment of where your practice stands against CMA requirements. The audit highlights exactly what needs attention and what you're already doing well, so you can prioritise fixes without hiring an external consultant or wading through regulatory guidance yourself.
Pricing Management
Publish and update your treatment prices from one central dashboard that keeps your website, profile, and any embedded widgets in sync automatically. When you change a price, it updates everywhere — no more copying figures between spreadsheets, PDFs, and web pages.
Policy Creation Wizard
Generate the written policies the CMA expects — prescriptions, complaints, referrals, and more — by answering straightforward questions about how your practice operates. Each policy is tailored to your clinic rather than a generic template, and you can update them as your processes evolve.
CMA Compliant Website Refresh
We handle the technical work of updating your existing website to meet CMA pricing transparency and information requirements. No need to brief a web agency or learn new tools — we make the changes directly, so you stay compliant without disrupting your team's day.
Branded Compliance Widgets
Add live compliance badges and pricing tables to your own website with a simple embed code. They update automatically when you change your data, so your site always reflects your latest prices and compliance status — building trust with clients who are comparing practices.
Claim and Manage Profile
Take ownership of how your practice appears to pet owners searching for a vet. Update your opening hours, services, contact details, and logos so clients always see accurate, up-to-date information — no more relying on third-party directories that go stale.
Pet Record Exchange
Send and receive clinical records securely between practices without faxes, post, or chasing phone calls. When a client registers with you from another clinic — or you need to refer onwards — the transfer happens digitally with a full audit trail, saving your reception team significant admin time.
PMS Integration
Connect directly to the practice management system you already use — Provet, VetIT, EzyVet, Merlin, PetsApp, and more. Pricing and service data flows in automatically, cutting out double-entry and reducing the risk of published prices drifting out of date. Subject to agreement with your PMS provider.
Awards
Quarterly scoring gives clinics visible proof they are improving. Winners can access a full media pack to amplify that trust across every channel.
Hard Copy Posters
Print-ready packs for in-clinic and local marketing.
Foiled Certificate
Display your ranking in reception with confidence.
Award Rosette
Ready-to-use badge for web, print, and social campaigns.
Drive Leads
Recognition catches attention and helps turn profile views into enquiries.
Inspire Trust
Visible achievements reassure owners before they call or book.
Marketing Support
Use every quarter as a repeatable campaign moment for your clinic.
Lead Generation
Designed for independent practices to attract better-fit clients, improve owner experience, and run a more transparent front door.
Attract New Customers
- We have already delivered 4,151+ leads to independent clinics.
- Strengthen first impressions with accurate, complete listings.
- Stay discoverable across search, directories, and AI assistants.
Improve Client Experience
- Reduce repeat inbound questions with clear practice information.
- Help owners choose the right service faster.
- Create a consistent cross-channel experience for every enquiry.
Regulatory Readiness
- Keep prices, opening hours, and ownership information visible and up to date.
- Reduce manual admin by managing data from one place.
- Build confidence with owners across England before they make contact.
Join the Tech Steering Group
Help shape tools for independent clinics and get early access to new features.
Ready to get started?
Claim your clinic to unlock the free compliance wizard. It takes two minutes and gives you full control of your public profile.
Find Your Clinic
Frequently Asked Questions
What does the CMA report mean for my practice?
The CMA has concluded a two-year investigation into the UK veterinary market. The outcome is a set of binding reforms around pricing, ownership disclosure, written estimates, and complaints transparency.
When do I need to comply?
The CMA has six months to finalise legally binding Orders, then implementation windows run over the following months. Starting now reduces operational pressure later.
Does Vets in England handle pricing publication for me?
Yes. You can publish once from your dashboard and keep profile, website, and connected channels aligned with current pricing information.
Do I need to update physical signage as well?
Where ownership disclosure is required, practices should review on-site signage in addition to online updates.
Is claiming my clinic free?
Yes, claiming your clinic profile is completely free. It gives you ownership of your public information and unlocks the compliance wizard.
How do you verify ownership?
We verify using clinic-linked email details and can support manual verification where needed.
What if I run multiple branches?
You can manage multiple branches under one account and keep each branch profile accurate.
What happens after the free audit?
The audit shows exactly what is missing. From there you can claim your clinic to fix issues using our step-by-step wizard — pricing, policies, ownership, and complaints process are all covered.
Can we keep using our current website in England?
Yes. You can keep your existing site. We can update it for you or you can use our managed website support — both are included free.
Find out where you stand
Our free audit checks your website against the key requirements. From there the wizard walks you through everything that needs fixing.